Custom ground in house to insure the correct variety of sizes of rice are included.  The grind of this allows the oils and scents from all the liquid ingredients to be aborbed by the flour to flake sized particles.  When released into the water, this variety of sizes not only helps with scent distribution, but mimicks food for bait fish, from the microscopic bugs to the fresh hatch of many others up to water nymphs.  When you use this to create your own custom  baits, the fish won't rbe able to resist!  (See our upcoming bait maker series on YouTube.)